Our Target audience

The target audience is a very important factor to think about when completing our production. I selected a small group of 5 people aged 16-33 of both genders. I have chosen to use this group of people as this will be the age range for our targeted audience. After gathering research of their favourite music videos I then analysed my data. I also asked my audience to consider their favourite section in their music videos which would allow me to see any similarities or trends.

The results:

Emma - aged 18

Favourite genre: Pop

Favourite music video: Rhianna, Only Girl

What do you think of our idea for our music video?
I really like how your incorporating a real girly genre into you video.

Sian - aged 18

Favourite genre: R'n'B/Rap
Favourite music video: Jessie J - Price Tag

What do you think of our idea for our music video?

I think your going for a really professional look, I like the idea that it will relate to our own age group.

Rosie - aged 19

Favourite genre: Indie/Pop

Favourite music video: Bruno Mars - Just the way you are

What do you think of our idea for our music video?

It sounds like a really good idea, I love the idea of extra actors!

Nicola - aged 29

Favourite genre: Pop

Favourite music video: Lady Gaga - Bad Romance

What do you think of our idea for our music video?

I love it! It will be great if you could include some quick and tight editing to add a dramatic effect!

Lucy - aged 22

Favourite genre: Indie

Favourite Music video: Example - Kick Starts

What do you think of our idea for our music video?

It's a really good idea, I like your co-ordinating costume ideas

Conclusion: All of my responses have a similar style of music. They all believe our idea is on track for being successful and have added that they would like to see the stylistic influences of a girl band to be included and some quick and tight editing!